Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Organic SEO (SEACH ENGINE OPTIMIZATION) is about making small modifications to your website. These are small parts that may not be noticed, but together they can improve your ranking in search.
Age of the website or domain
While not always the case, Google trusts web sites and web domains that have a history of consistency.
Google kind of grandfathers in a older site. However the new rules for SEO will be less favorable for stagnant older sites with outdated content.
2.) Up to date code and faster running site
Google is a busy search engine, it doesn't want to run through old code and broken links. The leaner and cleaner, the better. Search is also determined on the speed of your site. Too many galleries and java can cause the search to by pass your site.
3.) Link backs or back links.
Think of it this way if you wanted to tell people about a lost dog would you only put up one poster on a telephone pole? Of course not, it would be best to put up the most posters you could in the area of interest. This is also true in SEO. The more reviews, sites forums, social media and directories that link back to your site the more Google views your site as popular and interesting. Irrelevant directories and spammed keywords can get you sandboxed.
4.) They are blogging – Adding new material to your site. Goggle likes relevant material to your site. Static sites are no longer ranking high, Google wants fresh content as often as possible. That means the more you change your site with content the better it is for you.
5) Their domain name, great keywords, title and content.
Google has announced this year 2012 it will view sites that are more relevant. That means keywords title ,and domains should have the interest of the search terms to be found. Search determines what is the interest of the person searching.
8.) No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google.
9) Content Content Content
Just like location is to Real Estate in SEO and Internet marketing content is King. Good content and fresh is the key. Having a blog on Construction when you are in Plumbing may not bring in the visitors you want.
10.) Create information outside of your web site and optimize it properly.
Write blogs on others websites and link back to your website. Participate in local forums and link to articles on your site. This will bring search bots back to your site. Write snippets on social media sites that are relevant to your sites pages. It is a popularity contest in the search ranking.